In the Q&A, they do talk a bit more about the future plans of AMP… and this is pretty important for those webmasters who own sites that don’t publish news, because it means those sites can work with AMP too.
Right now, AMP content is only appearing in the “Top Stories” section for those with news content. However, most believed that it would expand beyond the confines of the news, especially if it was popular with searchers.
At SMX West earlier this month, we learned from Dave Besbris that they wanted to include AMP content beyond just the news, displaying it in other parts of the search results. He also hinted that AdWords ads was one area they were planning to go too.
In the new AMP blog post, they talk about the AMP goals, and specifically where it will go beyond simply the news.
The goal is for all published content, from news stories to videos and from blogs to photographs and GIFs, to work using Accelerated Mobile Pages.
If you haven’t jumped into AMP yet, you might want to consider at least moving part of a site over, so you get the experience and figure out any AMP errors that are found on your site, so you can fix the issues and be ready to go when AMP goes beyond the news.
The post Google’s Goal for AMP: Work for Videos, Blogs, Photos & GIFs appeared first on The SEM Post.
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