3 Email-marketing Metrics for Mobile, Multi-device Consumers

Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send. But measuring ...

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For Ecommerce Analytics, Start with a Strategy

When the Powerball lottery hit $1 billion, a company had a brilliant marketing idea. It spent $20 on a lottery ticket and offered to share ...

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2016 Ecommerce Marketing Checklist

Ecommerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year’s best campaigns might not work this year. Business ...

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3 Email-marketing Fundamentals, for Success

Purposeful, content-rich email marketing can produce a return on investment many times greater than traditional advertising, online banners, and even pay-per-click ads. Marketers and business ...

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Credit-card-processing Negotiating Mistakes, Part 1: Terminology, Exits

This is the first article in a series on common mistakes I see merchants make when negotiating rates and fees or analyzing the offers from ...

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10 Free Educational Resources for Ecommerce Merchants

Growing an ecommerce business often requires a broad set of skills. An online merchant may need to be equal parts bookkeeper, marketer, and developer. Fortunately ...

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SEO: Continuous Improvement vs. 1-time Campaigns

With pressure to support a business’s overall marketing initiatives, it’s easy to lose sight of the actions needed to improve organic search performance. Most of the marketing team ...

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How to Attract B2B Buyers to Ecommerce

Today’s B2B buyers have fewer constraints than those of 10 years ago. To decrease costs, even enterprise companies are streamlining their purchasing processes, including increased ...

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7 Tips for Being a Better Writer, for Content Marketing

This year, content will continue to be one of the most important forms of marketing in nearly every industry — from semiconductors and software right ...

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How to Set Retail Discounts, for Ecommerce

One-day sale, holiday sale, Presidents’ Day sale, or just about any sale you can imagine: Online retailers frequently offer top-grade products at a discount, broadcasting ...

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15 Top Retailers and Products on Pinterest

Pinterest wants to be an ecommerce platform. The inspiration-focused social network is steadily releasing its Buyable Pins, which let people purchase using a credit card ...

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7 Ways to Add a Personal Touch to Your Ecommerce Site

How do online businesses add that personal touch when face-to-face communication isn’t possible? Online shoppers seek in-person experiences even when the store is miles away. ...

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SEO: Using Keyword Research to Better Your Business

Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you ...

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Common Web Accessibility Problems on Leading Ecommerce Sites

From missing alternative text to redundancy, several of the Internet’s leading ecommerce sites have potential web accessibility problems, which might make it difficult for shoppers ...

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Using Facebook’s New Dynamic Product Ads

As ecommerce has become mainstream, the number of products available to buy online has increased. For goods like shoes, which typically are tried on for ...

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3 Facebook Ad Segments that Increase ROI

Are you running ads on Facebook that are performing just average? What if you could get a greater return on investment without spending more? Facebook’s ...

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8 Low-cost IoT Vendors for Retailers

In “‘Internet of Things’ Helping Ecommerce Merchants,” I explained how IoT could make smaller retailers more efficient and save money. This post takes IoT a ...

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Will Ads on Instagram Reduce Organic Reach?

Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move ...

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Crawl Your Ecommerce Site with Python, Scrapy

Ecommerce business owners and managers have many good reasons to crawl their own websites, including monitoring pages, tracking site performance, ensuring the site is accessible ...

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13 Useful Productivity Apps for 2016

The start of a new year often prompts us to get things done. If you need some help with your productivity, there are some useful ...

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