Earlier today, the Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This report explores virtual reality’s promise and pitfalls as the “the next big thing” in digital advertising. Interviews with two dozen leading voices […]
The post IAB Report Analyzes Virtual Reality’s Potential as an Advertising Medium appeared first on The SEM Post.
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