How to build a blog.

How to build a blog.

Use a blog to boost business

Writing regular, well-crafted blog posts to communicate with your customers can potentially position your business as an expert in your industry. You could use your blog to engage existing and new customers. Blog posts are also great for linking to existing content on your website - allowing older, relevant content to 'bubble up' to the surface for your visitors.

The best blogs:

• focus on one topic at a time
• are limited to one page
• contain new information that's useful for the reader
• are written in an engaging and conversational style
• are updated regularly.

These steps will help you ensure you're setting up your blog so that it meets the needs of your business with the minimum stress.

To read the full article, open this link:

http://www.business.vic.gov.au/marketing-sales-and-online/online-business-and-technology/how-to-build-a-website/setting-up-a-blog

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Enjoy :-)